NSWD
(newsamplewhodis)

Our flagship music experience brand specialising in events, experiences, and activations centred on music. NSWD was built from a social media quiz called “Who Sampled This Song?” through NZ’s COVID lockdown.

Since then, NSWD has produced music events and album listening parties in NZ and Australia, cultivated corporate partnerships with Asahi Beer, Heineken, and Auckland Council, and delivered a successful music incubator programme for up-and-coming NZ musicians. Our event marketing and social content have reached 10,000,0000 views and impressions across various platforms.

Client
NSWD

Year
2020+

Services
Creative Direction & Strategy, Production, Social Media Strategy & Creation